- Evaluate if they have the resources necessary for a successful concussion program.
- Create a business plan that defines the scope and capabilities of the service offering.
- Budget for the initial upfront costs depending on the type of service they plan to offer.
- Realize the ongoing financial considerations these programs require.
- Develop a financial model to assess profit or loss for the service line.
Recorded for the 2019 Spring Convention
30 minutes of synced audio and PowerPoint
Course Description:
The evaluation and treatment of concussions has become a hot topic lately. But is it a profitable venture for your operation? There is a lot of news surrounding the subject and more awareness of available options in the marketplace. Urgent care centers are uniquely equipped to be a go-to for many head injuries. We will discuss the business side of a concussion program in the urgent care by defining a concise business plan, looking at the revenue potential to your practice, and evaluating whether it is the highest and best use of your facilities. You will be provided with models used to conduct a financial analysis of your venture, and the associated growth opportunities for your business.
Speaker: Pierre Bergougnan
Pierre Bergougnan is the founder and CEO of Marque Medical, a medical services company specializing in delivering high-quality urgent care medicine. Since inception in 2010, Marque has grown to be a regional player in Southern California and has a diverse platform of immediate care, wellness, and employer services. Marque has been ranked a Top 10 Workplace in Southern California for the past four years, and Pierre was named a Distinguished Leader in his community in 2018. He is actively involved in local business groups and speaks regularly at industry events. In 2008, he founded Marque Investments, a company that provides strategic investment services and lends startup capital to new and emerging companies in the technology and medical space. He has extensive experience managing complex transactions and has structured many joint venture partnerships. Pierre has worked at several private equity firms including Studley Structured Finance Group and Buchanan Street Partners, where he secured and originated debt and equity financing for the firm’s principal and advisory businesses in the aggregate of $1 billion dollars. He holds an MBA from the University of Southern California and lives with his wife and two children in Newport Coast, CA. His interests are traveling, tennis, skiing, wine education, and spending time with his family.
Disclosures:
None
1 CME
Designation Statement
The Urgent Care Association designates this enduring material activity for a maximum of 1 AMA PRA Category 1 CreditTM. Physicians should claim only the credit commensurate with the extent of their participation in the activity.
Accreditation Statement
The Urgent Care Association is accredited by the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing medical education for physicians.
Submitting for Credit:
If you would like to submit for credit above, you must complete the 4 question knowledge test and answer 3 out of 4 correctly. Your certificate will be available in your library under Credits and below the title of the session.
Please email education@ucaoa.org with questions.