- Formulate a website and search engine strategy based on well-defined patient acquisition and engagement goals.
- List the key factors that determine your brand's ranking in the local search results.
- Define ways in which patients are searching for and selecting healthcare providers and identify self-service tools to engage with patients who are seeking online scheduling options.
- Identify social media platforms favored by your patient base and utilize them to address and resolve any concerns.
- Implement a seamless and optimized digital experience along other patient touch points such as bill pay and access to lab results.
Recorded for the 2019 Spring Convention
36 minutes of synced audio and PowerPoint
Course Description:
In an increasingly digital and social world, it’s crucial to have a strategy to connect and engage with patients on various technological platforms. When devising your overall digital plan, it’s important to keep customer service at the forefront. This presentation will provide an overview of digital platforms and tools that can be leveraged to design a comprehensive digital strategy. Identify and implement patient-centric technology that will help advance your patient acquisition and patient satisfaction goals. Gain insight into patient expectations for digital tools that enhance their interactions with providers. Learn how to clearly evaluate every snazzy tool, every new marketing initiative and every new task in the digital market place with the goal of delivering the best patient experience.
Speaker: Cynthia Thek, Practice Administrator, AM/PM Walk-in Urgent Care
As Practice Administrator for AM/PM Urgent Care in northern New Jersey, Cynthia Thek directs all operations to ensure high quality, patient-centered delivery of urgent care services. In this role, she crafts and implements marketing and outreach strategies for the growing practice through both traditional outlets and digital media. Prior to joining AM/PM, Cynthia was a fair trade entrepreneur and advocate who worked with artisan cooperatives throughout Asia, Africa and Latin America. She previously worked as a fundraiser for International House, an international cultural exchange organization in New York, where she helped design the organization’s overall digital communication strategy.
Disclosures:
None
Please email education@ucaoa.org with questions.