- Explain the factors that drive urgent care volume including trade area make-up, physical real estate characteristics, and operational delivery as well as volume-limiting factors like marketing, payer contracts, and competition.
- Identify the pros and cons of various types of space including medical office buildings, freestanding/street-facing, shopping center end-cap, and in-line retail.
- Perform an analysis of build-out of existing space versus build-to-suit and owning versus leasing.
- Avoid common site selection pitfalls leading to urgent care failure such as insufficient density, poor visibility, and overspending on build-out.
- Leverage the physical location of the urgent care center as a marketing tool.
Recorded for the 2019 Spring Convention
1 hour and 33 minutes of synced audio and PowerPoint
Course Description:
Urgent care is a retail business in the sense that a center's physical location is a key driver of revenue from patient visits. This session demonstrates the importance of signage and traffic counts as "marketing tools" in raising awareness of a new urgent care center in the community, reviews the demographic factors and property characteristics that make for a "good location," and compares/contrasts different real estate options that demonstrate to an urgent care entrepreneur "what to look for" when selecting a site.
Speaker: Alan Ayers, MBA, MAcc
Alan Ayers has over 12 years’ experience in strategic planning, business development, clinical operations, sales/marketing and customer service for urgent care, occupational medicine, and primary care facilities of all sizes. Ayers serves as Chief Executive Officer of Velocity Urgent Care, which operates centers across the Commonwealth of Virginia, and also as Vice President of Strategic Initiatives for Practice Velocity, LLC, the nation's largest service provider to the urgent care industry. A prolific and award-winning writer, Ayers is practice management editor for The Journal of Urgent Care Medicine (JUCM), and has contributed nearly 500 original articles, blog entries and presentations on urgent care-related subjects. Prior to serving as Chief Operating Officer of a hospital-affiliated urgent care network, Ayers was a consultant to the retail industry with clients like Walmart, McDonald's, Bank of America, and Verizon Wireless. He graduated Phi Beta Kappa from the University of North Carolina, has an MBA from the University of Mississippi, and a Masters of Accounting from The Ohio State University where he graduated first in his class. Ayers has recently served on the Board of Directors of the Urgent Care Association of America (UCAOA) and for eight years, served the member base as UCAOA's Practice Management Content Advisor. Ayers is an FAA-licensed commercial pilot and is from Central Ohio.
Disclosures:
None
Please email education@ucaoa.org with questions.
| Title | Credit Hours | |
|---|---|---|
| 1 | ||
| 2 |