Recorded for the 2019 Spring Convention

53 minutes of synced audio and PowerPoint

Course Description:

Exceeding patients' expectations has always been important in urgent care. Often, our patients have certain expectations about their medical care that are unfounded in science, especially around the use of and the need for antibiotics. This presentation will discuss patient expectations and how they are formed. Dr Brian Cruz will review the advantages of providers improving their patient communication with regards to the use of antibiotics and will provide "tricks of the trade" on limiting antibiotic prescriptions when they are not indicated for a patient. By the end of this presentation, a provider will have a better understanding of a patient's expectations and be better able to manage current and future expectations for the use of antibiotics.

Speaker: Brian Cruz, MD, MBA

Brian L. Cruz, MD, MBA is a board certified emergency physician and the Regional Medical Director for PhysicianOne Urgent Care. He received his medical doctorate from the University of Colorado in 1997. In addition, he received an MBA with emphasis in Entrepreneurship/Innovation and Finance along with a MS in Finance from Northeastern University in 2016. He completed his residency in emergency medicine at Cooper Hospital/UMDNJ in Camden, NJ in 2004. Dr. Cruz spent 13 years working in the emergency department in both a clinical and administrative capacity. His administrative roles included being a QA committee member, creating and managing the physician extender (NP/PA) program at Winchester Hospital, completing monthly payroll duties and managing all financial aspects of the private group. He transitioned into Urgent Care in 2017 as the Regional Medical Director with PhysicianOne Urgent Care. With PhysicianOne, Dr. Cruz has both clinical and administrative roles. In addition to the clinical practice of medicine, he manages all patient complaints and resolutions, assists in the creation of performance metrics, and collaboratively develops clinical pathways. He is actively involved in teaching providers the skills to manage patient expectations and to obtain exceptional patient satisfaction scores. Dr. Cruz is also a clinical instructor for Tufts University Physician Assistant program where he teaches a minimum of one student per month during their ambulatory rotation. In his free time, Dr. Cruz enjoys playing golf, making his own wine and managing several fantasy football teams each year.

Disclosures:

None

1 CME

Designation Statement

The Urgent Care Association designates this enduring material activity for a maximum of 1 AMA PRA Category 1 Credit^TM. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

Accreditation Statement

The Urgent Care Association is accredited by the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing medical education for physicians.

Submitting for Credit:

If you would like to submit for credit above, you must complete the 5 question knowledge test and answer 3 out of 5 correctly. Your certificate will be available in your library under Credits and below the title of the session.

Please email education@ucaoa.org with questions.